condé nast digital day

moscow, april 2019

condé nast digital day

10 years ago we created Condé Nast Digital Day conference for creative leaders, influential experts and incredible ideas in marketing, media and technology to come together. We invite you to join us and find out how the challenges of today will create our future.

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program 2019

9:30 – 10:00
REGISTRATION
10:00 – 11:30
FIRST SECTION
GENERATION Y AND Z: HOW THEY READ, WHAT THEY BUY, WHAT THEY BELIEVE IN, WHAT THEY VOTE FOR
Anita Gigovskaya - CONDÉ NAST RUSSIA, PRESIDENT

Anita Gigovskaya,

CONDÉ NAST RUSSIA, PRESIDENT

JEWELRY BUSINESS ONLINE: CONSERVATISM AND DIGITAL PROGRESS OF TOUS
Peter Gorshkov - Tous Russia & CIS, CEO

Peter Gorshkov,

Tous Russia & CIS, CEO

EFFECTIVE TOOLS FOR PROMOTING A RUSSIAN CLOTHING BRAND IN A COMPETITIVE MARKET
Anastasia Romantsova - A La Russe, founder and creative director

Anastasia Romantsova,

A La Russe, founder and creative director

11:30 – 11:45
COFFEE BREAK
11:45 – 1:00
DIGITAL TURN IN THE STRUCTURE OF NUTRITSEVTIKA DEMAND
Natalia Prokopyeva - CJSC«Эвалар», Chairman of the board of directors

Natalia Prokopyeva,

CJSC«Эвалар», Chairman of the board of directors

HOW WE LAUNCHED VOGUE BUSINESS
From a personal broadcast to a multiplatformed international business edition.
Lauren Indvik - Vogue Business, Chief Editor

Lauren Indvik,

Vogue Business, Chief Editor

«EVERYTHING THAT IS BUILT ON LIE AND PRETENSE WILL QUICKLY COLLAPSE»
How to create a sincere image and find a common language with subscribers on Instagram, if there are 750 thousands on them
Natalya Davydova - Blogger @tetyamotya, author of the marathon #прессуйтело and the best-selling eponymous book

Natalya Davydova,

Blogger @tetyamotya, author of the marathon #прессуйтело and the best-selling eponymous book

1:00 – 2:00
2:00 – 2:30
MUSIC PERFORMANCE
Sam Pikar - Singer, blogger

Sam Pikar,

Singer, blogger

2:30 – 4:00
SECOND SECTION
DIGITAL MARKETING OPPORTUNITIES IN AN ERA OF CHANGING HABITS AND REDUCING THE ATTENTION OF LUXURY CONSUMERS
Paul Papadimitriou - Founder of Intelligencr

Paul Papadimitriou,

Founder of Intelligencr

WHAT IS CHAT-NATIVE COMMERCE?
Zephrin Lasker - Head of Ecommerce at Rakuten Viber, entrepreneur

Zephrin Lasker,

Head of Ecommerce at Rakuten Viber, entrepreneur

BUILDING A BRAND IN A DIGITAL ERA: WHAT IS A DIRECT BRAND ECONOMY.
Why do brands directly communicating with consumers grow faster than other
Boris Omelnitsky - President of IAB Russia

Boris Omelnitsky,

President of IAB Russia

EVERYTHING YOU NEED TO KNOW ABOUT PODCASTS
What is it, who listens to them, how to create and monetize them and will they take root in Russia?
Lika Kremer - Head of podcasts department at Меduza

Lika Kremer,

Head of podcasts department at Меduza

4:00 – 4:15
COFFEE BREAK
4:15 – 5:45
BEST EXAMPLES OF ADVERTISING CREATED WITH THE USAGE OF NEW TECHNOLOGIES AND ARTIFICIAL INTEOJECT
Artem Filimonov - POSSIBLE Creative Director

Artem Filimonov,

POSSIBLE Creative Director

MARKETING 3.0: FROM CONSUMER PROPERTIES TO VALUES AND MEANINGS
Irina Lebedeva - Beeline, Marketing executive vice president

Irina Lebedeva,

Beeline, Marketing executive vice president

INNOVATIVE JOURNALISM: VP AND AR PROJECTS IN MEDIA
Natalia Loseva - IIA «Россия сегодня», Deputy Editor-in-Chief,

Natalia Loseva,

IIA «Россия сегодня», Deputy Editor-in-Chief,

NOT JUST A GOOD PICTURE: THE NEWEST VISUAL TECHNOLOGIES THAT REALLY INVOLVE THE CUSTOMER
Ise White - Noir Flux, Director of New Media

Ise White,

Noir Flux, Director of New Media

5:45 – 6:00
CLOSING REMARKS
Anita Gigovskaya - CONDÉ NAST RUSSIA, PRESIDENT

Anita Gigovskaya,

CONDÉ NAST RUSSIA, PRESIDENT

speakers 2019

Anita Gigovskaya - CONDÉ NAST RUSSIA, PRESIDENT

Anita Gigovskaya

CONDÉ NAST RUSSIA, PRESIDENT

Anita Gigovskaya joined Condé Nast in 1998, as a personal assistant to Vogue’s editor-in-chief, Alena Doletskaya. Further she worked as a Managing Editor at Vogue, Editor-at-large at AD (Architectural Digest). Anita created and headed Condé Nast’s Marketing department, and prepared the launch of Glamour Russia in this position, one of the most successful magazine launches in Russian history. From 2006 to 2009 Anita Gigovskaya worked as a publisher of Elle group of magazines at Hachette Filipacchi Schkulev, and returned to Conde Nast in 2009 to head the Digital department, wh ere she was responsible for new media development.

Since March 24. 2011 Anita appointed Vice President and Commercial Director of Condé Nast Russia Anita graduated from Faculty of Arts and Applied Sciences, Moscow State Linguistic University in 1996. She has a Master of Arts degree in Political Science from Manchester University in partnership with the Academy of National Economy of Russia.
 Peter Gorshkov - Tous Russia & CIS, CEO

Peter Gorshkov

Tous Russia & CIS, CEO

Recognized expert of retail business management. For many years he has been successfully managing foreign companies in Russia. In 2017 he was appointed CEO of Tous jewelry retailer in Russia and the CIS. In recent years, the company has been demonstrating active growth rates and now it is the market leader in its segment.

In the past, Peter led retail businesses in Nespresso, Hugo Boss and Cartier in Russia and the CIS.

Anastasia Romantsova - A La Russe, founder and creative director

Anastasia Romantsova

A La Russe, founder and creative director

Has a degree of a specialist in international relations and also learned marketing in the fashion industry. In 2010 decided to create her own brand A La Russe. The company already exists not only in the Russian, but also in the international market. Anastasia has managed to develop her brand in several directions: she has launched lines of children’s wear, jewelry and pret-a-porter de luxe. She has also opened an individual tailoring studio and a gift bureau for companies. Moreover, Anastasia has released the author's perfume A La Russe Rouge.

She was recognized as the designer of the year by Glamor magazine in 2013.

Natalia Prokopyeva - CJSC«Эвалар», Chairman of the board of directors

Natalia Prokopyeva

CJSC«Эвалар», Chairman of the board of directors

Has been in the pharmaceutical business for more than 20 years . She became an employee of the family company «Эвалар» in 1998 and, in order to better understand all the features of production organization, she worked in various departments of the company – from marketing and commerce to the product development department. In 2001 she headed the Moscow office of «Эвалар», which is responsible for developing the federal sales system, registering drugs and working with the largest market players. Now Natalia is the chairman of the board of directors of «Эвалар», an international company with representative offices in Sydney, Paris and Bratislava.

She graduated from the Academy of national economy with a degree in strategic management, and has a degree in economics.

Lauren Indvik - Vogue Business, Chief Editor

Lauren Indvik

Vogue Business, Chief Editor

Lauren Indvik is the Chief Editor of Vogue Business, a new business media title offering a truly global perspective on the fashion, beauty and luxury industries. Headquartered in London, Vogue Business draws on insights from Condé Nast’s network of more than 800 journalists and business leaders in 29 markets, from China to Brazil. A business and technology reporter by background, she was previously the Head of News and Features at Vogue International, collaborating with the Vogue teams internationally. Prior to that, she was editor-in-chief of Fashionista.com in New York from 2013 to 2015. Her work has also appeared in the New York Times, the Wall Street Journal and Fast Company, among others.

Sam Pikar  - Singer, blogger

Sam Pikar

Singer, blogger

In the past a host of an entertaining karaoke show #Звездапой, which was broadcasted on YouTube and TV channel Life. Celebrities from Russia and all over the world took part in it. The total outreach of the show is about 35 million views. Sam was also the host of his own musical reality on YouTube «Охота на хит». Anyone could participate in it by writing a song for Pikar. In the end, the singer found an absolute hit for himself.

In March 2019, he released a new single «ЧБ», which was released on all digital platforms.

Paul Papadimitriou - Founder of Intelligencr

Paul Papadimitriou

Founder of Intelligencr

Paul is the founder of Intelligencr, the global innovation scouting firm. Paul flies around the planet to witness what technological disruption actually means for the future of our youth, businesses, work, cultures and societies – the geopolitics of disruption. With this new reality, he architects innovation and marketing strategies shaped around a new augmented, nomadic & tribal consumer—most recently launching a smartphone ecosystem in China and Europe.

As a sought-after keynote speaker, Paul inspires audiences on five continents, at major events such as Bell Labs, TEDx, e-nnovation, Engage, Ignite, World Telecomor SXSW and at Fortune 500 companies’ private gatherings, noted for creating «the best slides in the industry». Renowned for his chairmanship skills, he hosts high-profile corporate and industry events such as LeWeb, BDL Accelerate or DigitalK. He also sits with disruptors on stage, from Hiroshi Mikitani (CEO, Rakuten) to David Jones (Founder, One Young World), to test their thinking

Zephrin Lasker  - Head of Ecommerce at Rakuten Viber, entrepreneur

Zephrin Lasker

Head of Ecommerce at Rakuten Viber, entrepreneur

Head of Ecommerce at Rakuten Viber, entrepreneur Until 2017 he was the CEO and Co-Founder of the messenger ShopChat prior to its acquisition by Rakuten Viber. Zephrin also runs his own business incubator Edge Drop Labs, which is based in San Francisco. Previously Lasker was the Head of mobile and social product for Сonstant Сontact at the time of their acquisition by Endurance Intl for $1.1BN. Moreover he is an investor and advisor to startups. 

 Boris Omelnitsky -  President of IAB Russia

Boris Omelnitsky

President of IAB Russia

For the last 19 years, he has been actively engaged in shaping the infrastructure and standards of the Internet advertising market. He also participates in organizing and conducting industry conferences such as MIXX Russia, NRF and RIF + KIB. Since 2011 Boris has been the President of the Interactive advertising development association IAB Russia. Furthermore, he is a co-founder of the ADFOX service owned by Yandex. Boris also leads the strategic development of the company's commercial department.
Besides the main activity he teaches at the National Research University Higher School of Economics. 

Lika Kremer - Head of podcasts department at Меduza

Lika Kremer

Head of podcasts department at Меduza

Has already managed to try herself in music, acting and journalistic fields. She lived in Holland and Switzerland. Lika graduated fr om the private school in France, then studied at the New York Academy of Cinema as a director and shot three short films. A graduate of the Moscow Art Theater School (course of Oleg Tabakov).

Since 2004 she hosted the program «Частная жизнь» with Vladimir Molchanov on the «Россия» TV channel. Then nine years worked for the publication «Сноб», wh ere she held the post of a chief editor.

Now Lika runs the «Медуза» podcast studio and develops her telegram channel @letitbesquare.

Artem Filimonov - POSSIBLE Creative Director

Artem Filimonov

POSSIBLE Creative Director

For over a decade in the media communications industry. During this time, he managed to work with such clients as Ford, Mercedes-Benz, Kaspersky Lab, GARAGE Museum, Mail.ru and WWF. Previously, he worked as an art director and copywriter in agencies «Восход», BBDO and TWIGA, and since 2016 he has led the creative work at the Hungry Boys. His works won both at Russian and foreign festivals, including Effie, IDEA, PIAF, ADCR, ADC * E and Red Dot.

Chairman of the Club of Art Directors of Russia in the category Mobile & Interactive 2018. Author of the course “Creating and searching for ideas” at the Moscow Advanced Communication School.

Irina Lebedeva - Beeline, Marketing executive vice president

Irina Lebedeva

Beeline, Marketing executive vice president

She joined the «ВымпелКом» team in 2013 as a marketing director for the Moscow region. She currently holds the position of executive vice president of marketing and brand. Irina leads the directions of mainstream marketing, customer experience, strategic marketing and integrated communications, subscriber base management, planning, analytics and research. In 2010-2012 Irina held the position of director of marketing for the Independence Group of companies, where she was responsible for the full cycle of marketing management and customer support. She was a member of the Board of the company.

In 2003-2010 worked in  PJSC MTS, where she held a number of key positions, including being the Director of client experience, Director of the marketing department of the MTS Group of companies.

Natalia Loseva - IIA «Россия сегодня», Deputy Editor-in-Chief,

Natalia Loseva

IIA «Россия сегодня», Deputy Editor-in-Chief,

Engaged in media reform, development and research of new broadcasting standards and launch of experimental formats. Worked in such publications as «Известия», «РИА Новости» and «Аргументы и Факты». From 2014 to 2017 Natalia held the position of a strategic director of the company «Мосгортур», the largest operator of children's educational activities and museums, subordinated to the Moscow Department of Culture. Since 2018 is a deputy editor-in-chief of the IIA «Россия сегодня». Natalya is a senior lecturer in the new media department at the Faculty of Journalism at Moscow State University, a member of the academic council of the Media Communication program at the HSE, a co-author of several books in the field of new media. Moreover, she is the winner of numerous international and Russian industry awards.

Natalya Davydova  - Blogger @tetyamotya, author of the marathon #прессуйтело and the best-selling eponymous book

Natalya Davydova

Blogger @tetyamotya, author of the marathon #прессуйтело and the best-selling eponymous book

In 2013, she started a blog on Instagram (@TetyaMotya), which quickly became popular thanks to its fashionable and colorful photos and texts full of self-irony and humor. Natalia shares her thoughts, family and public life and fashion tips with the subscribers.

In 2017 she began to actively cultivate a healthy lifestyle, hoping to get into a shape after the birth of her third child. Having achieved the result, she launched a free three-month marathon #Прессуйтело to help others with possessing a perfect figure. After she wrote a bestseller about it and now is about to release the second one. You can purchase it with a 20% discount by a promocode «ПРЕССУЙТЕЛО2» here.

Natalia – Vogue columnist, author in Tatler and Glamor. Actively involved in the shooting for fashion magazines. In January 2018 she became the face of L’Oreal Proffecionnel. Recognized as the most read blogger on the version of Fashion TV.

Ise White  - Noir Flux, Director of New Media

Ise White

Noir Flux, Director of New Media

Ise White is a former Conde Nast Fashion editor pioneering in digital media and technology partnerships. 
Oksana Smirnova - CONFERENCE HOST, CHIEF EDITOR AT GQ.RU

Oksana Smirnova

CONFERENCE HOST, CHIEF EDITOR AT GQ.RU

Oksana joined Condé Nast in 2012 as junior website editor for GQ.ru. In 2013 she was appointed senior editor for GQ.ru and was responsible for the re-launch of the website. She also cooperated with the Condé Nast Digital Day team.

In 2014, Oksana graduated fr om the School of Journalism at the Moscow State University. She started her career back in 2010 at Look At Me wh ere she authored a blog on men’s fashion. She continued working on the topic at Furfur. In late 2011, she took up the social media manager role at Dozhd TV Channel.