condé nast digital day

moscow, april 2020

condé nast digital day

10 years ago we created Condé Nast Digital Day conference for creative leaders, influential experts and incredible ideas in marketing, media and technology to come together. We invite you to join us and find out how the challenges of today will create our future.


speakers 2020

Igor Garanin - GQ Russia Editor-in-Chief, conference host

Igor Garanin

GQ Russia Editor-in-Chief, conference host

Igor Garanin was born on January 18, 1976, in Irkutsk. He graduated from the Moscow Linguistic University with a degree in translation. In 2003-2005, he was in charge of the men’s department at Monomarka Bosco (Bosco di Ciliegi) and a chief men’s buyer at Kenzo, Hugo Boss, Corneliani and Francesco Smalto. Garanin joined Condé Nast Russia in 2006 as an editor and later was promoted to GQ fashion director. In 2014-2016, Igor Garanin was editor-in-chief at Robb Report Russia. On December 20, 2016, Igor Garanin appointed GQ Russia Editor-in-Chief and GQ Style. He fluently speaks English and Korean. He interested in dramatic theatre, opera, ballet and collecting Art Deco style objects.
Sergey Pankratov - Marketing director for Russian and CIS at SAP

Sergey Pankratov

Marketing director for Russian and CIS at SAP

Sergey has been professionally working in marketing sphere for more than 20 years. He has extensive experience in local (Russia, CIS countries), regional (Eastern Europe, Scandinavia and Finland) and international markets – Europe, North Africa, and the Middle East. He has working experience in major international corporations (Danone, Nestle) and regional companies such as Evyap, EFES International, Gorenje. Also he has experience in mergers and acquisitions projects, business models restarting, startups managing and developing within corporations. Sergey conducts regular seminars and business cases for leading Executive MBA programs, business schools, Universities in Russia and CIS countries. Joined the SAP team in 2016 as marketing Director for Russia and CIS countries.
Anita Gigovskaya - Conde Nast Russia, President

Anita Gigovskaya

Conde Nast Russia, President

Anita Gigovskaya joined Condé Nast in 1998, as a personal assistant to Vogue’s editor-in-chief, Alena Doletskaya. Further she worked as a Managing Editor at Vogue, Editor-at-large at AD (Architectural Digest). Anita created and headed Condé Nast’s Marketing department, and prepared the launch of Glamour Russia in this position, one of the most successful magazine launches in Russian history. From 2006 to 2009 Anita Gigovskaya worked as a publisher of Elle group of magazines at Hachette Filipacchi Schkulev, and returned to Conde Nast in 2009 to head the Digital department, wh ere she was responsible for new media development. Since March 24. 2011 Anita appointed Vice President and Commercial Director of Condé Nast Russia Anita graduated from Faculty of Arts and Applied Sciences, Moscow State Linguistic University in 1996. She has a Master of Arts degree in Political Science from Manchester University in partnership with the Academy of National Economy of Russia.
Anna Wintour  - Editor-in-Chief of American Vogue

Anna Wintour

Editor-in-Chief of American Vogue

Dame Anna Wintour has held the position of Editor-in-Chief of Vogue since July 1988, and was named Artistic Director of Condé Nast in March 2013. During her tenure at Condé Nast, Ms. Wintour has been actively involved in philanthropic fundraising, particularly for the Metropolitan Museum of Art's Costume Institute, for which she has raised more than $200 million for the museum. She serves as an Elective Trustee of the institution. She is also a Founding Committee Member for the New York-Presbyterian Youth Anxiety Center, which focuses on anxiety disorders in people aged 16-28. In 2017, for her service to British journalism and fashion, Ms. Wintour was named Dame Commander (DBE) of the Order of the British Empire by Queen Elizabeth II. In 2011, she was awarded the Légion d’Honneur by French President Nicolas Sarkozy. In October 2009, President Obama appointed Ms. Wintour to the President’s Committee on the Arts and Humanities. She has been the recipient of numerous awards for her leadership and charitable efforts, including the Council of Fashion Designers of America (CFDA) Lifetime Achievement Award, and the Award of Courage for AIDS Research from the American Foundation for AIDS Research (amFAR).
Benoit Verdier - EX NIHILO, Co-founder

Benoit Verdier

EX NIHILO, Co-founder

Graduated from IEP d'Aix en Provence and Sciences Po Paris. He started is career as a strategic planner for major luxury and beauty brands, scouting trends, providing innovation expertise to invent disruptive products and customers experiences. He Co-founded EX NIHILO in December 2013 with his two business partners Olivier Royère and Sylvie Loday. Since then the French perfume House have gained success trough its best selling creation Fleur Narcotique and promotes a new French sophistication around the world in more than 20 countries. Russia is its first market.
Ruslan Gatsalov - Human rights lawyer from Russia, founder of Artlaw center for legal protection in the creative industry

Ruslan Gatsalov

Human rights lawyer from Russia, founder of Artlaw center for legal protection in the creative industry

Ruslan protects the rights of creative business in the following areas: intellectual property, corporate law and protection from raider attacks, business on the Internet, transactions with partners and clients, relations with employees and government. He works with major companies such as General Motors, Metro-Goldwyn-Mayer, Spiegel Geschichte, 12storeez, I am studio, Gate 31, AGREEG, Lil school, P. Y. E, Bliss, Manki Manik, IOMAX, War and PEACE, Corona films and others. Ruslan conducts lectures, master classes and seminars on legal self-defense in the creative industry and intellectual property. Ruslan is also actively engaged in scientific and social activities. He publish scientific researches, articles and monographs.
JAY-JAY JOHANSON - Swedish singer-songwriter


Swedish singer-songwriter

Jäje Johansson was born in Trollhättan Sweden on October 11, 1968. He start playing piano, clarinet and saxophones at a young age. In 1991 he moves to Stockholm to begin Art school. During the summer breaks he goes to London to work at i-D magazine. At i-D they don’t know how to pronounce his name Jäje, so they call him Jay-Jay. A nickname that later became the artist name. Jay-Jay signs a record deal with BMG Records in 1995 and the debut album “Whiskey” is released on September 2 the next year, featuring the song “So Tell the Girls that I Am Back in Town” that became an instant hit in France, Portugal and Spain. In 1998 a second album “Tattoo” is released and a European tour follows. The “Poison” world tour in 2000 ends with a sold out concert in Paris at Elysee Montmartre. After his first soundtrack “La Confusion de Genres” Jay-Jay creates an art installation called “Cosmodrome” together with Dominique Gonzalez Foerster, it starts showing in Dijon and has since then been shown at the Lyon Biennale 2002, Musée d’Art Modern in Paris 2007 and at Centre Pompidou 2015. Jay-Jay works together with The Knife on their aclaimed album “Silent Shout”. Jay-Jay is married to Laura Delicata and together they get a a son, Sixten Lou. In 2019 Jay-Jay debuts new tracks from the upcoming album ”Kings Cross” at the sold out concert in London. One of them is ”Heard Somebody Whistle”, the first single taken from the album, and the end title in the film ”Swoon”, a film where Jay-Jay makes his first acting role. About his participation in the movie he said, – “I have a small role in a big film”. Jay-Jay is also doing his second acting part, in the upcoming Netflix serie “Shadowplay”.
Joe Sabia - SVP of Creative Development

Joe Sabia

SVP of Creative Development

Joe Sabia is a digital artist/development executive with an intuitive talent for conceiving of viral concepts and formats. As the SVP of Creative Development at Condé Nast Entertainment, Sabia leads the development of digital franchises across the Conde Nast portfolio of brands. In his 5 years at the company, subscribers on YouTube have gone from 1.7 Million to 40 Million.  In addition to development, Sabia is the creator and interviewer behind Vogue’s award-winning series, “73 Questions,” which has more than 550 million views. He is also the interviewer of "Billie Eilish: Same Interview, one year later", and led the development of "Wired Autocomplete Interviews", Glamour's "You Sang my Song", Vanity Fair's "Lie Detector", Wired's "Technique Critique", W's "Celebrity ASMR" and the Bon Appetit kitchen staff formats.  In addition to making internet videos, Joe is a lover of Russian culture, learning how to read and write cyrillic at age 15, while ardently adoring Russian classical greats such as Prokofiev Rachmaninoff and Tchaikovsky. Joe is an unofficial, western ambassador to the country of Georgia, having been there 18 times in 13 years. He is also the co-owner of a documents management company in Tbilisi called DASTA.
Viacheslav Murugov -

Viacheslav Murugov

"NMG Studio" President, "CTC Media" CEO

Mr. Murugov is a Member of Cinema Foundation of Russia, Emmy International Board of Directors, Russian Academy of Television, Russian Journalists Union, Head of Board of Guardians of “Russian Media Manager” award.   Mr. Murugov has been awarded a number of prestigious TV industry honors, including 16 TEFI awards from the Russian Academy of Television and 6 awards from the Association of Film and Television Producers. From 2008 to 2014, Mr. Murugov served as Chief Content Officer of “CTC Media” and General Director of CTC channel. Prior to that, he served as a Producer of entertainment shows and TV series at the CTC and REN TV channels. During his career Mr. Murugov was the originator and producer of a large number of popular TV projects, including "Kukhnya," "Voroniny," “Molodezhka," "Ranetki," "Daddy's Girls," "Soldiers" and many others.
Sergey Samorodov - Head of Sales Russia & CIS, Rakuten Viber

Sergey Samorodov

Head of Sales Russia & CIS, Rakuten Viber

Sergey is an experienced specialist with more than 20 years of experience in marketing and advertising and more than 10 years in digital. Sergey graduated from State University of Management by «Organization and management of road transport» speciality . Prior to joining Viber, from May 2017 to March 2019, Sergey was Head of RT's Strategic Development Department. And from December 2013 to October 2016 he was Head of relations with Agencies in Avito.Ru. From 2007 to 2013, Sergey worked for Sup Media in positions ranging from Agency Manager to Commercial Director of Afisha-Rambler-SUP company. Sergey began career in advertising in 1996, he was engaged in advertising customer service, headed the Department of Print, radio and Internet purchases in the agencies “Group M” (Maxus and Mediaedge:cia).
Oliver Kempkens  - Managing director at Sberbank for the newly created school of design

Oliver Kempkens

Managing director at Sberbank for the newly created school of design

Oliver is Managing Director of ADAPT OR DIE VENTURES, which is a global Change consultancy with the focus on the implementation of Design Thinking and Agile up to workspace design and cultural transformation. AOD worked successfully for companies such as: Sberbank, Raiffeisen International, Deutsche Bank, Mercedes Benz, Bayer, Rosatom, Governmental (Zagreb and Moscow), Ministry of Education (RUS, TAJ, AZ), Gasprom, Lukoil, Vodafone and etc. Before Oliver founded ADAPT OR DIE, he was Executive Director at the American executive search firm Russell Reynolds Associates. Until summer 2015, Oliver Kempkens was the Global Lead for the workspace renewal and led the Design Thinking and Agile implementation at SAP. In this position, Oliver Kempkens has overseen the largest implementation project of the world: by enabling about 22.000 people applying Design Thinking and Agile as the way to work with current and future users. Since 12/2019 Oliver is Managing Director at Sberbank for the newly created School of Design. Oliver Kempkens studied law, design and mediation, attended several executive trainings at Northwestern (Digital Metrics), Wharton (Annual class on Change Management), HBS (Project on Negotiation) and Stanford (Design Thinking) and currently does his doctorate at the Moscow Institute of International Affairs (MGIMO), the diplomatic school of the Ministry of Foreign affairs of the Russian Federation. Oliver received an honorary Ph.D. from the University of Southampton.
Ilya Korneev - Strategic and creative Director, Managing partner, Affect agency

Ilya Korneev

Strategic and creative Director, Managing partner, Affect agency

Ilya has higher psychological education, faculty of «Social psychology» by department of «Business consulting». Over the past 16 years, he has developed and implemented more than 50 successful advertising campaigns and strategies for international businesses in various industries: Tele2, Mastercard, LEGO, Unilever, Philip Morris International, Efes and others. He is a teacher of strategy, creative and SMM in M-A-C-S, Digital Branding and Wordshop schools. Permanent member of the jury of the most prestigious marketing award Effie Russia. Ilya Kornnev is speaker and expert in specialized media:,; industry conferences, competitions: Digital Branding-Best Cases, "Silver mercury" and others.
Morten Grubak - VIRTUE NORTHERN EUROPE, Executive creative Director

Morten Grubak

VIRTUE NORTHERN EUROPE, Executive creative Director

Morten Grubak is the ECD at VIRTUE, The Creative Agency by VICE. For the last four years, he’s led VIRTUE’s Danish, Norwegian and Swedish agencies from non-contenders to the top 3 most awarded agencies in the World. A recent sign of his teams’ success in 2019 is the win of Grand Prix at Cannes with the adDRESS THE FUTURE case. Morten is also listed on The Drum annual Digerati list – The celebration of the world’s top 100 digital marketers. A philanthropic entrepreneur by heart, Morten co-founded Sky.Garden; a phone-based e-commerce platform allowing African Females to get around the archaic laws keeping them from owning businesses. Sky.Garden was honored as Start-up of the Year 2018 by the Danish Digital Association.- position
Stine Bjerre Herdel -  Business Director, Børsen Creative & Live

Stine Bjerre Herdel

Business Director, Børsen Creative & Live

My background is an education in journalism and culture geography and spent the first part of my career working as a journalist and editor. But quite quickly I turned more into developing new concepts and strategic initiatives within the media business. I have developed everything from classic digital news media platforms to magazines and tailored events and strategic campaigns for media clients. I worked both as a consultant and the last couple of years as a creative director for Denmarks largest financial paper, Børsen. My focus the last few years has been how legacy media can use their platforms and journalistic brands to develop new business models that creates value for them - and of course for their clients. For instance, native advertising and partnership models.
Mark J. Penn - Chairman and CEO of MDC Partners

Mark J. Penn

Chairman and CEO of MDC Partners

Penn’s career spans 40 years in market research, advertising, public relations, polling and political consulting. A globally recognized strategist, Penn has been a senior adviser to global corporate and political leaders including Bill Gates and Steve Ballmer, Bill Ford, U.K. Prime Minister Tony Blair, Israeli Prime Minister Menachem Begin, Senator Hillary Rodham Clinton and President Bill Clinton. He has helped elect over 25 heads of state around the world. A globally recognized thought leader, Penn authored The Wall Street Journal and New York Times bestselling book “Microtrends: The Small Forces Behind Tomorrow’s Big Changes;” and its sequel “Microtrends Squared: The New Forces Driving Today’s Big Disruptions.” Through fifty new microtrends, Penn illuminated the shifts on the horizon in the coming decade and offered a clear vision of the future of business, politics, and culture. Penn earned a bachelor’s degree from Harvard College and attended Columbia Law School. He has been a visiting lecturer at Harvard College and a Professional Lecturer at George Washington, where he teaches courses on Public Opinion.